Metanoia: New Rules of Engagement on Judgement Day: Crisis Communications in the Digital Age

In the world of business and marketing, every organisation celebrates their organisation’s successes for the achievements that they have made over the years. However, there are always two sides to a coin. Living in the digital age, a great number of social media platforms have made it a point for every organisation leaders to invest their time and focus in managing the potential negative occurrences that are bound to happen.

Knowing that the business world is evolving faster than before, the infinite power of technology has triggered the importance of Crisis Management in every organisation – as consumers today often take it to the public, via the internet, in sharing their grievances and complaints about a particular brand or products, before they even communicate directly and discretely to the brand concerned.

Speaking of which, last year, the Founders of Metanoia, – Craig J Selby and Farrell Tan presented a paper at 2015 Indonesia International Conference on Communication (INDO ICC) entitled “New Rules of Engagement on Judgement Day: Crisis Communications in the Digital Age”. In it they discussed how this digital age presents a number of challenges for crisis communicators, as well as on how practitioners can exercise new rules of engagement in dealing with reputational issues. Supported with relevant local and regional case studies, this paper brings forth perspectives on a recent digital boom that affected the broader public relations industry.