A big shout out to Mumbrella
Asia. Thank you for featuring Metanoia on your portal today. We look forward to
continuing our journey with clients and friends in 2017. Read the full story below:
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The team behind Kuala Lumpur-based
independent PR agency Orchan has launched a second complementary agency.
Metanoia
will offer reputation management, strategic corporate communications and
research and advocacy services, with a leaning towards public affairs,
government relations and trade and investment opportunities.
The new agency is to be headed up by Craig
Selby (pictured), one of the co-founders of Orchan alongside Farrell Tan. Based
in Kuala Lumpur, it will provide consultancy in Singapore, New Zealand,
Australia and Cambodia.
Both
Orchan and Metanoia work on the premise of ‘change’ being the only constant in
life, with the name Metanoia a Greek word meaning the changing of one’s
mind or way of life.
“Our
Orchan experience has been a strong catalyst for the emergence of Metanoia,”
said Selby. “Client requests for counsel over the years ignited opportunities
to step beyond public relations. We recognise that with the current broader
industry landscape, opportunities exist regionally to take a more focused
approach to key issues facing businesses that step outside the public relations
arena, yet maintain strategic overlap with it.
“Many
clients seek a trusted ear and a ‘go-getter’ who can work with them as a
support partner to refine their business DNA, branding, key communications
messages (internally and externally), and to offer fresh perspective from an observant
outsider’s vantage point.”
Metanoia starts
life with six consultants, with the team’s primary focus on Southeast Asia,
with particular reference to Malaysia, Indonesia, Myanmar, Vietnam and
Cambodia.
“Our
mission is to enable clients to achieve their objectives through honest,
insightful counsel, authentic advocacy and creative communications – informed
by deep insights, thorough analytics and a strong understanding of stakeholder
groups,” added Selby. “Fostering a culture of unconventional, lateral thinking
allows us to accomplish this, as our counsel is not limited by any particular
service or discipline, and embraces a variety of integrated tactics to achieve
success. In essence, we want to help our clients see clearly, speak
authentically and act decisively.”
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