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Customer Obsession is about Humanising Brands

For some of us, the Age of Manufacturing and the Age of Information probably ring a bell. However, as the world is now transforming into the Age of the Customer, business strategies have gradually diverted and been shaped by empowered customers across the world.
Today’s customer-led market has created a paradigm shift in the business environment – from being customer-centric, or customer-focused, to now being customer-obsessed. Think about it, customers today have higher expectations towards a more consistent, and personalised customer experience. Ultimately, it is essential for brands, and companies to meet these expectations as this will show how they value their customers’ needs.
To be clear, we have a number of brands out there which focus on putting their customer first. However, how many have truly succeeded in this? While many brands today pay lip service to customer-centricity, a market research company, Forrester predicted that brands or companies that are “customer-obsessed” will be more likely to take on the advantage from their competitors; especially when a brand has unique stories to tell. Speaking of which, a customer-obsessed company focuses its business strategies that could enhance knowledge of, and engage personally with customers in order to deliver exceptional customer experiences. This is when engagement will be put forth in fulfilling this strategy.
With technology opening up an abundance of engagement opportunities, customers are now not merely just the buyers of products and services, instead, they have now become more actively involved with brands – sharing their voices in shaping up their favourite brand – simply to ensure consistent brand experiences no matter where, when, and how they engage with the brand.
The following article by Zarina Lam Stanford touches on how the evolution of technology has made customer obsession within the reach of organisations.
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The Age of the Digitally Savvy Customer
The explosion of customer data provided by social and digital have put extreme power in the hands of marketers, provided we learn how to wield it. A decade ago, the challenge for brands is to collect insight and data on their customers in order to properly segment them for the right marketing approach.
Today, it is no longer sufficient for brands to own intelligence about customer demographics, past purchase decisions or even what they have browsed through at the last visit.
Data is live. Technology is live. Customers are making decisions in the moment, live. Marketing must therefore be live and ready to deliver that tailored experience involving customers’ past data, present contexts and predicted future behaviours.
Digital disruptors such as Uber and AirBnb have arisen today because they are serving a gap in addressing customer needs, live. These companies have built a business model that is hinged on the evolving customer needs and experience.
However, in today’s cluttered market, where almost 30,000 new products are being introduced into the market every year, identifying that unique market opportunity has become a lot more challenging.
The R&D cycles of the past, where mega products take months in the making, are being challenged in favour of iterating new services in a scalable form until customer needs are met. Savvy, forward-thinking marketing leaders are already looking beyond campaigns to analyse the dynamic, multi-faceted relationships between customers and brands.
Building a Customer Obsessed Brand
Customer obsession is built on three (3) key principles:
Firstly, marketing’s number 1 role is to be relevant and serve a customer need. The first litmus test is always to think about whose needs we are serving and why. This is particularly true in what is emerging to be a C to B world where the consumer is leading businesses and where the customers’ customers are driving the transformation.
Secondly, the days of a single transaction is gone. Today, the obsession with customers has to be built over the entire life cycle of their purchasing experiences, over time and on a repeated basis.
Finally, and most importantly, brands must keep in mind that customers are humans too.
Their lasting relationship with a brand is a blend of their personal and professional experiences through different personas. Customer obsessed brands must think about the human value and purpose that resonate with these personas.
This is what I call humanisation of brands and this will differentiate the customer-obsessed brands from their competitors.
Research by the Harvard Business Review suggests that customers exhibit higher loyalty with brands if they associate with the brand at an emotional level. Brands that successfully connect with customers are fulfilling a deep and unconscious desire, which is highly personal and reflects the sum of the individual values and goals.
To attain this level of customer intimacy, brands must first build a relationship that is anchored on a shared value and purpose between the customer and the brand. Focusing on building this trusting relationship, and understanding when, where and how they want to be engaged, is a far more important criterion today than the next product launch. 

Thanks to technology, digital transformation has become a major driver for businesses and consumers alike. From the way consumers evaluate choices to how supply chains are managed to Internet of Things, technology has allowed brands to reimagine their relationships with customers.
In fact, in a recent study commissioned by SAP of 19,000 consumers of brands within Asia Pacific and Japan, digital experience by consumers strongly correlates to key business-performance metrics such as customer loyalty and advocacy.
However, many today are still struggling to make sense of the deluge of data flowing through the organisation. While organisations now know that data can help marketers make decisions at the right time, using the right means, with the right content, what is more important is to have a single view of the customer across the organisation.
To do this, marketing needs a platform that is capable of breaking down silos of disparate data pools in the organisation. Sales data must merge with social listening, customer profiling, merchandising and even supply-chain data to create a comprehensive matrix of the customer universe.
In the digital age, customer relationships must evolve and look beyond what drives sales to building an emotional connection with customers. Brands with a clear purpose tied to human values will surpass those who don’t.
At the highest level, sophisticated brands today are already making emotional connection with customers, reinventing functions from product development right down to supply chain to centre on them.
Harvard Business Review has revealed that fully connected customers are 52 percent more valuable than those who are just highly satisfied. Can any brand afford not to be customer obsessed?
Image Source:
(1) influitive.com
(2)  linkedin.com

Chia Yi Jing Bubbling with enthusiasm, bright ideas, and confidence, Yi Jing set foot in the PR world with Orchan Consulting, where she was offered permanent employment after a successful internship. She is determined to make her mark in the industry, and her bosses know that she will. 

Quote of the Day

To hell with circumstances; I create opportunities - Bruce Lee

Being an Entrepreneur Isn’t Only About Having the Best Ideas


Entrepreneurship is a journey, and everyone goes through it a little bit differently to each other. Realising that there is a rise of individuals embracing the field of entrepreneurship, the profound thought that sparks our minds today is “what makes a successful entrepreneur?” That said, individuals who have longstanding passion and interest for their business idea, and are determined to connect with like-minded entrepreneurs have better opportunities to stay ahead of the others.

Starting your own business requires an idea to begin with – this is when entrepreneur is born. A business will only thrive when it is founded with a big idea that works – something that would fulfil the needs and wants of a specific niche market, or something that would further create business opportunity to diversify the products or services for other target markets. 

Most people own the idea, and yet they are unsure of when and how to best execute it. Knowing that ideas play a significantly pertinent role in business, entrepreneurs who embark on this journey has to have the capacity to execute the ideas and turn it into a functional, viable organisation. And if not, they are bound to fail. For many entrepreneurs who are more of a thinker, rather than a doer, this is a frightening notion to know after all. As such, one needs to consistently be in action to be successful while they catch the entrepreneurial bug.

Take a look at the following article and case study from Harvard Business Review (HBR) by Andy Molinsky in which he shares how can idea-oriented entrepreneurs become doers and learn to raise money, pitch to investors, hire, and fire employees — especially when it forces them outside their personal and professional comfort zones?
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Case study: An owner of a software company told me about how anxious he felt making sales to customers. He loved developing the product, and he also enjoyed speaking about the product to potential clients, because he truly believed in it. But when it came time to making the “ask,” he’d freeze. He’d stumble, bumble, and in many cases, simply not even ask for the sale. The CEO of a small consulting firm I spoke with lamented how hard it was for him to spread the word about his company at conferences and networking events because of his introverted and shy nature. And the CEO of a start-up internet company deeply believed in the mission of his company, but struggled morally when pitching potential employees on the “dream” without disclosing the full reality: they might not have enough runway of cash to make it through the month.

The first step is to actually recognise — and own up to — the challenges. None of us likes to admit our weaknesses and flaws, but in order to improve, we have to. Each of the successful entrepreneurs I spoke with ultimately recognised the importance of these necessary but difficult tasks and that, in many cases, they were things they had been avoiding or procrastinating about — to the detriment of their business.

The next critical step is to embrace your purpose and mission, because that is going to give you the motivation and courage to actually take the necessary leap. For example, Maran Nelson, CEO of Clara Labs, said this about the power of conviction with respect to acting outside her comfort zone as a CEO, especially when fundraising: “The most important thing I’ve learned about fundraising is just really fundamentally believing in what you are doing. Knowing that it is good. You have to know what you are doing is good and that it must exist in the world.” Conviction is the feeling, deep down, that what you’re doing — and even struggling with — when acting outside your comfort zone is worth it. That the pain is worth the gain. And given the inherent challenge many tasks present to budding entrepreneurs, having this conviction is a critical part of the puzzle.

Finally, the last piece of advice I learned from speaking with entrepreneurs is the importance of finding your own way. Just as there is no one-size-fits-all strategy for becoming an entrepreneur, there also is no one-size-fits-all strategy for learning to act outside your comfort zone. For example, if you need to pitch to investors but hate asking for money, script out the first few sentences of your message, or bring a colleague with you who makes you feel more confident or who can help with your pitch. Or remind yourself of your mission before stepping into the room, so have purpose top-of-mind, which may make it easier to pitch. Whatever it is, you can find your own way of handling these necessary but difficult moments. The entrepreneurs I spoke with who were successful at acting outside their comfort zones were able to find simple ways like these to be effective, without losing themselves in the process.

In the end, most people equate entrepreneurship with ideas. But for many, the real entrepreneurship happens internally — with the process of stepping up, having courage, and doing things that you never thought you’d be able to do. By flexing your behaviour and learning to act outside your comfort zone, you’ll be well on your way toward achieving your goals.


Image Source: startuptipsdaily.com

Chia Yi Jing Bubbling with enthusiasm, bright ideas, and confidence, Yi Jing set foot in the PR world with Orchan Consulting, where she was offered permanent employment after a successful internship. She is determined to make her mark in the industry, and her bosses know that she will. 

Is Your Employee Ready to be a Manager?


A mistake that many start-ups and SME’s make is in promoting staff simply too fast. I say it’s a mistake for start-ups and SME’s because if I were to generalise, I know other commentators would simply say “it’s a millennial thing” – this wanting to climb fast – but I disagree. It applies equally to my generation (I was once an eager, overly-enthusiastic cog in the machinery, keen to climb that ladder – and I did, fast too) as well as the generations before me. As human beings, we seek progress, and for many of us, cross-generational, that equates in part, to promotions at the workplace.

So back to start-ups and SME’s – a smaller team, more interaction, possibly more micro-managing. With a smaller team comes the fear of external professionals entering the tight-knit workplace community and overshadowing others; hence the model of promoting from within and hiring at the lowest levels, becomes an easy to practice norm. I know, for I have done just that on many occasions – not only for practical purposes of maintaining morale and balance, but also for trust reasons.

The question however is not whether we should model our promotion based on these factors, but rather, when is the right time to promote a team member internally, and how do we as entrepreneurs, handle this transition through training, support, and the process of adding responsibility?

We need to consider several factors – does the Job Title outweigh other job factors (eg; achievement, financial, camaraderie); what is our team members’ realistic learning curve; and ultimately, are we setting this person up as our protégés because we want them to be, or is it the right, medium-to-long-term decision for the business? Not every employee wants to stay long-term – some seek to get a variety of experience, and internal promotion conflicts with their ultimate goal of achieving industry-wide experience (and recognition). These are hard questions, but they are also particularly relevant questions, as our goal is always a blend of strategic business practice and team member respect. Walking that tightrope can be tough.

So, when becomes the right time to promote a team member internally? Should we make them compete against outsiders for the opportunity? Let’s work through this.

The right time is always when they are ready. As an entrepreneur, my strategy is to “turn up the screws” slowly, step-by-step, to see whether the person is ready. Let the job title follow the increase in responsibility, rather than it be a knee-jerk approach of promotion then increased responsibility. Keep it organic, slowly growing the team members skills, and letting them take autonomy in responsibility, and have a hand in their position direction. By the time you announce a promotion, the cries of “I’m not sure that I’m ready” can be met with “well, you’ve been doing it for the past three (3) months” – sometimes a great confidence booster. 

I find this approach ideal for small teams – it helps build the team, the team members’ self-confidence, and the promotion (and associated increase in benefits) is a reward for proven work. It also reduces performance stress of the individual, as they don’t get bogged down in the “can I handle this?” mentality which is too often associated with promotions. The counter; during the process, they may feel that they could be taken advantage of. A legitimate concern is they could feel their workload increasing – hence, it needs to be an organic process over a few months.

If we intend to do a pure promotion and ask for applicants, including internal, we pit our team members against outsiders, and this can be disconcerting within a team. Knowing that the boss wants to consider me, but is asking outsiders to participate, by default implies that I have already been put out of the picture – for why would they seek outside involvement if I am already the right candidate? This can affect morale. 

It is a challenge, and the answer, at least for smaller business units, it to take a very organic and measured approach – continue to build your team and support them with training, new opportunities, etc, along the way.


Now let’s address the issue of promotion to Manager. The position of Manager has requisite skillsets which are not part of lower level positions, and may not have formed part of the position experience for staff in a smaller business. This needs specific training, plus many will say; a predisposition towards leadership. Well, yes and no! In an SME environment, simply because of the very nature of the business, and the fluidity of responsibility, chances are the team member will be constantly immersed in opportunity for leadership development. The relative autonomy that comes through working in smaller businesses means employees tend to step up to the plate a lot more readily than in a traditionally structured or hierarchical organisation. This, is the training ground.

As such, entrepreneurs should feel more confident that a certain team member seeking promotion to Manager probably has embedded themselves in the skills, and ultimately is more able to handle the new responsibility.


The issue is timing! Promotion needs to be proven to have been earned. Don’t promote as a trade-off for a salary increase, or because you feel guilty that the person isn’t getting a new job title every six months; promote because the person is ready and they can continue to contribute positively to the organisation with their new responsibilities.

Anyhow, for some additional thoughts on this, take a look at the following article from Harvard Business Review (HBR) by Rebecca Knight. Whilst I don’t see eye-to-eye on every point, the context and broad approach is part of every entrepreneur’s journey in developing their own skills in managing teams and people.
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You have an ambitious team member who’s asking to be promoted to manager. He’s great at his job, but is he really ready to lead? How do you judge his skills and experience? What’s the best way to measure his potential?

What the Experts Say

As a manager, you’re always on the lookout for the next generation of talent in your organisation. But trying to figure out whether a particular direct report is management material is not always straightforward, says Anna Ranieri, executive coach and author of the forthcoming Connecting the Dots: Telling the Story to Advance Your Career. “It requires different skills to manage than to be an individual contributor,” she says. “And since you want your decision to promote to be the right one, you wonder, ‘How do I make a sure enough bet?’” The good news is that, “people can develop their capacity to lead,” says Linda Hill, professor at Harvard Business School and the coauthor of Being the Boss: The 3 Imperatives for Becoming a Great Leader. “What you’re looking for is behavioral evidence that this person has the potential and talents to manage.” If you’re successful in the evaluation stage, you’ll be in a better position to “anticipate the person’s weaknesses so you can help onboard him into a management role when the time comes.” Here are some ways to go about it.

Gauge Interest
A good starting point, according to Ranieri, is to determine whether your ambitious direct report is, in fact, “interested in,” and, “geared toward management,” and not just “going through the motions, and thinking that she’s been at the organisation a certain number of years so it’s time for a promotion.” The best way to find out is to ask her. “Say, ‘Do you want to be in management? What’s your view of what that means? And what makes you think you would be good for that kind of role?’” Of course, notes Hill, you must “pay attention to what the person has done, not just what she says.” Ask yourself, “Have I ever seen an instance where this candidate took on a leader-like role, not just a star performer role?” You should also try to figure out whether the person has “the right motivation to want to lead,” which Hill defines as the desire to “shape the context and coach others.”

Assess Experience
Hill then recommends finding out what other management experiences the person has had. After all, roles like captaining a college field hockey team or editing a school literary magazine provide valuable leadership experience. She also suggests asking, “How do you spend your time outside of work? Perhaps this person volunteers and recently ran a campaign for a nonprofit. That shows she likes to mobilise others and lead.” Having the experience is key, but you’re also looking for evidence of growth, says Ranieri. “It’s important to test the person on his people skills and self-knowledge,” she says. The goal is to identify, “how he inspires others to work hard and give it their best. Ask, ‘What made you believe you were successful in that role?’”

Test Organisational Know-How
Once you have a sense of the aspiring manager’s interest level and past experience, you need to get a handle on her “understanding of the organisation—its culture, its needs, and where she thinks it’s going,” says Ranieri. “If you think her opinions are inaccurate [or disagree with her assessment], it’s appropriate to push back or at least continue the conversation,” she says. “Maybe you will learn something.” Raneiri suggests asking the candidate to provide examples of current managers who are successful and—without naming names—cite ways in which other executives could improve. Your goal is judge whether this candidate understands the role and find out how she would run this particular team. It’s also important to evaluate the candidate’s contextual intelligence or CQ, says Hill. “Can he see the big picture? Can he connect the dots? Can he think systemically?” CQ, according to Hill, is a critical component of leadership “given the complexity of management today. Without it, you have trouble prioritising and thinking about what your group should be working on, not just what it could be working on.”

Seek Other Opinions
Even if the ultimate hiring decision is yours, Ranieri suggests you discuss the prospective manager’s potential with other colleagues and fellow team leaders. Your inquiry needn’t be stealth. Ranieri recommends asking the candidate for references by saying something like, “‘I would like to talk to other people who’ve seen you act in a managerial way.’ This gives the individual time to seek out colleagues and remind them of examples [that speak to] his management potential.” It’s imperative, says Hill, to “solicit feedback from a range of individuals” in the business. She recommends paying special attention to what the candidate’s close associates have to say. “Maybe the bosses are happy, but peers tell a different story,” she says. That’s valuable information.

Observe
It’s also important to observe your ambitious report in action, says Ranieri. Notice whether she is “a person who comes to staff meetings and has ideas not only about her tasks but also about other things going on in the organisation.” In other words: does she have a vision for the company and “is she someone who wants to have a broader reach?” Think about your impressions of this person. Is she curious? Is she a learner? When she faced setbacks, did she exhibit resilience? Who does she go to for assistance? Is she a loner or does she have a network? If you don’t see evidence of the traits you’re looking for or you remain uncertain of her capabilities, Hill suggests providing “little experiences” that will prepare her for a leadership role. You might, for instance, ask your report to lead an upcoming project. Or suggest she spearhead a new initiative. “Encourage the person to take the opportunity to practice these skills,” she says.

Heed Red Flags
When evaluating management potential, there are certain negative characteristics to be on the lookout for, according to Hill. Beware of those who are not open to feedback. And think twice about candidates “who very rarely take into account other people’s points of view.”  Try to determine whether or not the person exhibits professional courage. “If he won’t stretch himself, to me, that show he is not ambitious enough,” she says. Also look out for those who are not generous. “A person who doesn’t work well with other people and who thinks he’s smarter than, or better than, others,” does not make for a good manager. “You want leaders who give credit freely, who acknowledge the achievements of others, who don’t punish people for their foibles, and who are willing to help.”

Have Faith
The thing is, “no one is going to score a perfect 10,” says Hill. Don’t lose sight of the fact that you’re “measuring a person’s potential” and determining whether someone is ready to be a boss isn’t a perfect science. Ranieri points out that it’s also helpful to remember your own experience. “Think back to when you took on your first managerial role or your first big project,” she says. “Maybe you weren’t sure you could do it. But someone took a leap of faith on you. Even if you weren’t 100% successful the first time, you eventually got there.” Besides, if you do decide to promote this ambitious colleague, she won’t be jumping without a safety net. “It’s your job to help other people develop.”

Principles to Remember

Do
Ask the candidate what she thinks management entails and how she would manage a team.
- Try to evaluate a candidate’s people skills, including empathy and self-knowledge.
- Get a sense of the candidate’s grasp of the organisation by asking her how she views its culture, needs, and direction.

Don’t
Overlook a candidate’s management experiences outside of work; leading an athletic team or a squad of volunteers provides solid leadership practice.
- Ignore red flags. If a person isn’t curious or doesn’t work well with others, reconsider his candidacy.
- Forget that someone earlier in your career showed faith in you. If you believe the candidate has the potential and talent to lead, help her develop.



Image Source:
(1)   businesswomenrising.com
(2)   emiemarketing.com
(3)   housesellingspecialists.com
(4)   naturesafariindia.com

Craig J Selby Craig is a long-time proponent of structured and measured change. His early career saw him teaching marketing and management at a variety of Universities and PTE’s in his native New Zealand, where he quickly climbed the management ladder to head several private sector institutes. Needing to do that little bit extra, Craig formed his own consultancy firm and was engaged by many in the sector as a trouble-shooter - responsible for internal auditing, restructuring and redevelopment of many departments and institutes in order to remain competitive in a highly contested market. This involvement motivated him to branch out and work with other industries - focussing on change and development as a core theme in business survival. When Craig moved to Malaysia, he went back into the Education sector to share his ideas with local private sector educational facilities. In 2009 Craig co-founded Orchan Consulting Asia, an award-winning Public Relations agency. His areas of specialisation are Crisis Management Communications and Change Management.

Quote of the Day

If you do build a great experience, customers tell each other about that. Word of mouth is powerful. - Jess Bezos

Acquiring the Right Mindset and Skillset for Your Job and Company

 

The millennial generation, generally defined as being born between 1980 and 2000, are now entering the workforce in vast numbers, and has made up a powerful generation of workers who are ready to shape the world of work for years to come.  

Just as how clients have expectation for the products or services that we offer to them in a business environment, likewise, millennials today seek for organisation leaders who can recognise their needs and wants as an employee in order to fulfil their career expectations at the workplace. Be that as it may, it requires a new mindset for both employers trying to develop a workforce with the right skillsets, and for individuals seeking to advance their career progressions.

“When new skills become in demand as fast as others become extinct, employability is less about what you already know and more about your capacity to learn.” – Mara Swan, Executive Vice Present, Global Strategy and Talent of Manpower Group.

Speaking of which, millennials who possess the right skills are high in demand. As much as they dislike strict and rigid organisation structures and management styles, millennials today yearn for a working environment that allows them to thrive in their career advancement.  As compared to the soon-to-retire baby-boomer generation, the aspirations of the twenty-first century workers are rather atypical; be it their career expectations, or attitudes about work. 
At one point, it is not surprising that by 2020, millennials will make up 50 percent of the global workforce. This proves that it is indeed a crucial time for organisation CEOs to strategise in attracting and retaining the younger talent for their company.

The following is an extract from an article by Mara Swan, in which she shared from her experience as the workforce expertise in ManpowerGroup, in understanding how millennials are changing the world of work today.
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It’s time to take a fresh look at how we motivate, develop and retain employees. In this environment, learnability – the desire and capability to develop in-demand skills to be employable for the long-term – is the hot ticket to success for employers and individuals alike.

Up to 65% of the jobs Generation Z will perform don’t even exist yet and up to 45% of the activities people are paid to perform today could be automated using current technology. This won’t necessarily mean fewer jobs, but it will mean new jobs requiring different skills. Add to that the fact that 38% of employers tell us they’re already having difficulties finding people with the right skills to fill open jobs and it's clear that there’s a mismatch. Anticipating what the skills of the future might be is critical if we are to build a sustainable pipeline of talent.

According to a survey by ManpowerGroup, millennials say success depends more on having the right skills than the right connections.


As business needs change, employers are focused on skills too. JP Morgan Chase is offering development in business-critical skills such as software development and network engineering, while AT&T is providing nano degrees to make sure its workforce is prepared for the shift from a hardware-oriented focus to software-defined IP networks. Manpower Group is working with a number of companies to identify the skills that will be needed in advanced manufacturing and our own employability programmes include MyPath, a selection of tools providing our associates with assessment, guidance and education – including free college degrees – to help them develop the skills we know are in-demand.

The purpose? It's a way for working people to “future proof” themselves no matter who their employer may be and creates opportunities for people to boost their career success. It also enhances the competitiveness of organisations and all the time helps build more sustainable communities in which we all operate and our employees live and work.

Employers can harness the appetite of their employees to learn. Our research found that millennials value new skills so highly that many are willing to spend their own time and dig into their own pockets to pay for it. For employers, motivating and retaining employees with learnability means finding new ways to nurture a learning culture and to reward it day-to-day. This creates a virtuous cycle. It challenges employees to make themselves more valuable to the company and in turn keeps them engaged and stimulated in their job, boosting retention.

As with any culture change, it has to come from the top. Employers need to lead rather than delegate, and the first thing to do is appoint a Chief Learning Officer. It’s not just a nice-to-have; it’s business critical. That means the onus for shifting an organisation’s culture into one of continuous learning is on leadership, and it starts with four steps:

1. Look beyond the resume. Many organisations continue to pay too much attention to academic qualifications and hard skills. While these can be important, what entry-level employees learn during university often doesn’t equip them for today’s job market. Look for employees who are enthusiastic and demonstrate a willingness to learn new skills.

2. Select carefully. Offer the best learning opportunities to employees who you know will take advantage of it. Make it clear to employees that having the opportunity to cross-train and learn new skills is a prize to be earned by demonstrating curiosity and a genuine interest in acquiring new knowledge. You’ll get more bang for your buck by focusing on individuals with higher learnability.

3. Model learnability. If you want your employees to embrace learning as a habit, you need to set an example. Sure, we’re all busy, but it’s important to carve out time to expand your own mind. Ask yourself, when was the last time you read something from an unusual perspective, and not just another article one of your friends shared on Facebook? When have you taken the time to wrap your head around a new industry? To engage in conversation on a subject outside your comfort zone? Curiosity is a muscle prone to atrophy when exposed to the online world of instant information. To keep that skill sharp, we all need to take the time to find unfamiliar topics and dig beneath the surface.

4. Recognise learners. Put your money where your mouth is when promoting learning. We’ve all seen how well monetary incentives and competition work in motivating employees to change their physical fitness habits – think of team Fitbit challenges – so why can’t we do the same for mental fitness? We could reward employees who organise internal activities that promote learnability, such as bringing in external speakers, hosting roundtable discussions or simply writing a blog and sharing challenging pieces on social media. Consider rewarding learnability by only promoting employees to a higher level after they have gained lateral expertise in other departments. The best employees want to broaden their expertise, so provide them with opportunities to challenge themselves.

If you have managed to build a team of employees hungry to learn and grow – good! But the job doesn’t stop there. The kind of organisation that will survive into the future needs to successfully feed those learnability cravings and keep the virtuous cycle turning.


Image Source:
(1)   wellnessworkshub.com
(2)   kinesisinc.com
(3)   manpowergroup

Chia Yi Jing Bubbling with enthusiasm, bright ideas, and confidence, Yi Jing set foot in the PR world with Orchan Consulting, where she was offered permanent employment after a successful internship. She is determined to make her mark in the industry, and her bosses know that she will.