Delivering results
is an organisational process – achieving sales targets; attending coaching /
training sessions; brainstorming ideas for a client proposal – all represent
instances whereby expectations are put forth, and expected to be fulfilled.
However, when unrealistically high targets are imposed onto organisational
personnel, this has the potential to trigger and motivate harmful behaviours
amongst those affected.
Either from a
managerial perspective (managing those who have been given unreasonable
expectations) or from an employee perspective (having been asked to deliver
impractical results), there are certain ways in effectively dealing with
unrealistic targets which have been requested by those higher up on the
organisational ladder. Instead of relying on tactics to achieve short-term
results, without considering the impact on the long-term prospects of the organisation,
Liane Davey suggests a guideline to managing unrealistic expectations.
Firstly, one should
learn how to question unreasonable targets before accepting them as part of
your responsibility. This definitely sounds easier than it seems, as you must
make sure to not sound as if you are rejecting the goals when you voice out
your concerns, which could lead to disastrous career repercussions. The correct
approach is by being calm and rational in highlighting your concerns, then
provide the necessary facts to substantiate your doubts about the targets.
An alternative
approach if you wouldn’t want to advocate for a more reasonable target is by
requesting for the resources to get the job done. Instead of changing the
initial targets, you can request for options to enhance your capacity in
completing the task at hand, such as additional staffing to increase
productivity and relieve burden, or tools for reducing administrative burden,
either for your team of for yourself.
After deciding the
path to achieving the targets, you – either managing the team or as being part
of the team – should then have an open discussion to define off-limit options.
Tactics such as upselling minimal value products / services or listing
unprofitable sales prices to reach targets should be explicitly ruled out from
the get-go. By establishing clear boundaries for acceptable and unethical
behaviour, you stand to create strong social pressure within the team, so that
everyone acts in accordance with preset guidelines.
Although a culture
of comparison could have the potential to motivate certain people in reaching
their targets, more often than not, they have damaging effects on the mentality
and productivity of those working to achieve the target. As an employee, one
should avoid using oneself or another as a baseline in gauging success; as a
manager, one should be quick to focus on the strategies which are working,
instead of the individuals having success.
By applying typical
management tactics, they tend to backfire as they do not conform to the added
pressure usually associated with unreasonable targets. Even though Liane
Davey’s suggestions specify steps to be taken by managers in charge of teams
being dealt unfeasible goals, when broken down, these measures apply across all
those affected, and should act as a reference point in dealing with unrealistic
expectations.
Image Source:
(1) blog.vernalmgmt.com
(2) businessinsider.com.au
(3) huffingtonpost.co.uk
Benjamin Lee Cheng Han | Benjamin is a student of International Relations at the University of Nottingham, currently exploring unchartered realms in the Public Relations field. Writing is clearly his interest – a decisive contributor to his foray into the public relations industry. To date, he boasts the proud record of having tamed one of the office cats, and drinking expired tea from the pantry.
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