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11 Vital Books for First-Time Entrepreneurs

Recently, I encountered a quote that said:


Our life experiences are massively built through the inspiration we gain from the places we visit, and the people we meet along the way. As a start-up entrepreneur, it is often only through reading books and articles from other successful individuals that help to foster personal growth regarding entrepreneurship. With a new year upon us, there is no better time to start reading. Try adding these 11 books for all first-time entrepreneurs recommended by Andrew Medal, a serial entrepreneur and digital strategist, into your list of must-read books for 2017:

1.    The Lean Startup by Eric Ries


This book is still a must read, even though the Lean Startup movement is not as radiant as it was from 2011 to 2013. Based in principles taught by Steve Blank in Four Steps to the Epiphany, Ries provides any entrepreneur (or intrapreneur) the framework and practical science behind testing ideas.

The whole premise of the book is to view startups as science experiments, by testing and analysing everything you do, to help you save money and time to ensure your idea has some sort of demand. Read it if you haven't. 
Pick It Up: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Reis | Amazon| Audible | Barnes & Noble 

2.    Rework by Jason Fried


Jason Fried is a diabolical genius. In my mind, he’s like this mad scientist that sits up in a tower overlooking the world, and watches as the world does everything wrong, while he sits back and plays a game of chess. He’s the godfather of going against the grain and disrupting the status quo.

This book will help you unravel the societal norms engrained into us at an early age, and uplift you to become better entrepreneurs by thinking outside the box. 

Pick It Up: Rework by Jason Fried and David Heinemeier Hansson | Amazon | Audible | Barnes & Noble 

3.    The Tipping Point by Malcolm Gladwell


In The Tipping Point, Malcolm Gladwell attempts to uncover the “mysterious sociological behaviors” that shape everyday life. Gladwell explains a tipping point as “the moment of critical mass, the threshold, the boiling point,” and says “ideas and products and messages and behaviors spread like viruses do.”

He gives historical examples and substantiates his theories with facts, while breaking down his examples through invisible forces that only a world-renown sociologist can. He explains the reason that hush puppies became so popular in the mid 1990s and the reason behind steep decline in New York City’s crime rate after 1990.

To simply learn about how these invisible forces can create unintended results helped me to be more conscious about life and business. All of Gladwell’s books encourage me to think deeply, and empower me to see the world through a different lens, which results in new perspective. These new perspectives help me view my own entrepreneurial journey differently, which I greatly value.

Pick It Up: The Tipping Point: How Little Things Can Make a Big Differenceby Malcolm Gladwell | Amazon | Audible | Barnes & Noble 

4. The Innovator’s Dilemma by Clayton Christensen


Disruption. We’ve all heard the term. Christensen was the one who brought it to life.
Here’s the synopsis: “First published in 1997, Christensen's book suggests that successful companies can put too much emphasis on customers' current needs, and fail to adopt new technology or business models that will meet their customers' unstated or future needs. He argues that such companies will eventually fall behind. Christensen calls the anticipation of future needs 'disruptive innovation,' and gives examples involving the personal computer industry, milkshakes, and steel minimills.”

Pairing this book with The Lean Startup helped me realise how important testing and validating assumptions is for not just startups, but for established companies as well. The innovator’s "dilemma" comes from the concept that companies will dismiss new market innovation based on the fact that customers do not currently use them, which then leaves the market ripe for disruption. Clayton gives historical examples that makes the concept easily digestible and helps drive home the lessons.

Pick It Up: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen | Amazon | Audible | Barnes & Noble 

5.    Crossing the Chasm by Geoffery A. Moore


Immediately after reading this book I thought I understood everything about building a company. This book teaches you why you may have had early “traction,” but how and why that traction does not guarantee mass market success. He does this by breaking down early adoption cycles, and shows the difference in your product lifecycle.

The chasm he refers to is between early adopters and the mass market. Simply looking at the cover will help you understand the concept. This book helped me understand the hockey stick curve growth model and other vital startup lessons. If you read the Lean Startup beforehand, Moore’s lessons will help you understand “product-market fit” as Ries discusses so frequently in his book.

Pick It Up: Crossing the Chasm, 3rd Edition by Geoffery A. Moore | Amazon | eBooks.com | Barnes & Noble

6. Launch! by Scott Duffy


This book acts as a practical manual for breathing life into your idea. Duffy walks through examples and entertaining stories along the way, as well as provides a basic framework to follow through his years of business (which includes selling his last company to Richard Branson and the Virgin Group). Entertaining and useful, this book lives up to its allure, and displays the value and expertise of Duffy as a businessman, mentor and human.
Pick It Up: Launch! The Critical 90 Days from Idea to Market by Scott Duffy | Amazon | Audible | Barnes & Noble 

7.    Hackers & Painters: Big Ideas From the Computer Age by Paul Graham


Paul Graham is the man behind Y Combinator, the Harvard of tech accelerators, and Graham has an uncanny ability to see into the future. This book gives a glimpse into Paul’s unique thinking and draws on historical examples. He takes us on a journey of what he calls "an intellectual Wild West,” where anyone with an idea can take a shot.
Pick It Up: Hackers & Painters: Big Ideas From the Computer Age by Paul Graham | Amazon | eBooks.com | Barnes & Noble 

8.    The 7 Habits of Highly Effective People by Stephen R. Covey


This book is highly effective for helping anyone to prioritise and stay organised and on task. My big takeaway from this book was the Urgent/Important prioritisation matrix. As entrepreneurs, being able to intelligently prioritise becomes a vital skill. You can learn this skill and many more through Covey’s classic.

Pick It Up: The 7 Habits of Highly Effective People by Stephen R. Covey | Amazon | Audible | Barnes & Noble 

9.    The 4-Hour Workweek by Tim Ferriss


The 4-Hour Workweek has become an instant classic for any entrepreneur. Tim Ferriss treats his life as a big experiment. In this book, he teaches us how to live the life we want now, through real world case studies and practical examples. He explains that the "New Rich" figure out how to outsource, delegate and eliminate half of your work and other cool life/work hacks.

Pick It Up: The 4-Hour Workweek by Tim Ferriss | Amazon | Audible | Indigo.ca 

10.    The 50th Law by 50 Cent and Robert Greene


Robert Greene is the man behind the 33 Strategies of War, The 48 Laws of Power and other classics. Teaming up with 50 Cent, they have written the manuscript for business and life success, which can be summed up as one mantra: “Fear nothing.” The book walks us through real life examples of 50 Cent’s life, and how he overcame personal and business adversity. It provides a message of hope and encouragement.

Pick It Up: The 50th Law by 50 Cent and Robert Greene | Amazon | Audible | eBooks.com 

11. Moonwalking with Einstein: The Art & Science of Remembering Everything by
Joshua Foer



This is not a 'business' book. However, it's one of my favorites that I’ve read in the past five years. Joshua Foer is a journalist who started covering memory competitions. He got so enthralled by his work, that he took on the challenge of becoming a memory athlete himself.

Filled with rich journalism, he provides us deep insight into the tricks and strategies used by these “mental athletes,” while he walks us through his personal journey of preparation for the United States Memory Championship. The book is riveting and entertaining beyond belief, and as Foer says, “in every way that matters, we are the sum of our memories.”

Pick It Up: Moonwalking with Einstein: The Art & Science of Remembering Everything by Joshua Foer | Amazon | Audible | Barnes & Noble 


Image Source: weheartit.com

Chia Yi Jing | Bubbling with enthusiasm, bright ideas, and confidence, Yi Jing set foot in the PR world with Orchan Consulting, where she was offered permanent employment after a successful internship. She is determined to make her mark in the industry, and her bosses know that she will. 

WhatsApp | New Marketing Tool for Small and Medium Businesses

The competitive environment in the world of communication technology has led to the emergence of a number of great communication apps within the consumer market. With the ubiquity of text messaging apps that we have today, brands are now exploring a whole new set of marketing opportunities to jump on the text messaging marketing bandwagon for their businesses. With over a billion total active users and approximately 30 billion messages sent daily worldwide, WhatsApp is now being reported as the fastest-growing communication app among the smart phone users.


“Messaging apps will introduce a paradigm shift for marketers where interactive and contextual conversations will replace ad broadcasting,” said Forrester analyst Thomas Husson. He also added that the new conversational interfaces will drive deeper relationships between consumers and brands.



In tandem with the rise of communication technology innovation, this brings the right set of circumstances for marketers to invest in such ideal “relationship platforms” with their consumers. Today, almost everyone has a WhatsApp account associated with their phone. As more and more users master the use of phone communication apps, interested marketers have begun to realise the potential of text messaging marketing in engaging and connecting with their prospective customers.

If you are running a small or medium enterprise branded account, take a look at the following article for some of the insights on why WhatsApp is now an imperative text messaging marketing strategy for your business.
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Cost-effectiveness


WhatsApp is free, however, for small business, it can successfully perform functions of a specialised app. Creating, promoting and maintaining an app for delivery or an errand-running service can be too pricey, whereas you can use WhatsApp instead as your order-placing and booking platform.

You may have come across the opinion, that though WhatsApp is perfect for communication with existing loyal customers, it is hardly appropriate for reaching out for new ones, as your risk becoming spammy.

However, you can still grow your database and use this opportunity of creating the engaged audience by promoting your WhatsApp number through other media and offering your customers something lucrative in return: a product consultation, a promotional code, a freebie, a contest.

A contest is also a very effective way of creating a buzz and accumulating user-generated content. One should not underestimate this opportunity because such content often becomes viral.

Remember Starbucks: no one pays all those people to post selfies with pumpkin spice lattes each fall – they do it willingly and become the ambassadors of the brand, promoting it through their personal pages.

Versatility


WhatsApp is a communication tool, however, a wide variety of group chats makes it resemble a social network in many ways. Indeed, it is immensely popular among young people, who spend hours chatting, gossiping and forwarding jokes in WhatsApp.

It is in fact so popular, that the word itself became a verb (“WhatsApp this to me”) and monitoring of WhatsApp chats is a growing concern to parents on par with Facebook or SMS monitoring.

Sometimes they even call WhatsApp a “new SMS”. However, compared to SMS and e-mail, WhatsApp has almost no limitations with regard to format. With the help of WhatsApp, you can send files, images, short video clips about your products and services and accompany it all with welcoming text providing a short description of what has been enclosed.

Moreover, there is less restriction on the way of your messages to your customers’ eyes: DND-numbers do not apply, and spam filters either. However, make sure your attempts to reach your customers will not annoy them.

Though there are no spam filters in WhatsApp, still no one likes spammers, so make sure you do not overuse WhatsApp (1 or 2 messages per week is quite enough). Being pushy with advertising can seriously damage your brand image.

Non-intrusive Feedback


You can use WhatsApp to request a feedback from your clients in a discreet and low-key manner – they are much more likely to respond to a text message in a personal chat than answer an incoming call from an unknown number.

You can also use the app for opinion polls and market research. With an opening rate of 70%, you may rest assured that the opinion you get from your customers is relevant and representative.

Ask your clients about their preferences as for products (what ice-cream flavour do they like the most, what new item they would like to see on a menu, what coveted service is not yet available) make it in a creative and entertaining way. Stay in touch with them and increase brand loyalty by sending them new offers and season greetings.

Speed
WhatsApp provides every possibility for an all-around customer support: in empowers swift response to customer queries, complaints and suggestions. On top of that, chatting via WhatsApp is much quicker than mailing and your customers are more willing to engage in a conversation.

On the other hand, you too must do whatever it takes to stay available and to respond immediately. What is the use of having a WhatsApp account for your brand, if it takes hours to get an answer from you? Make sure you have dedication and resources to maintain contact with your customers in ASAP mode.

Personal Touch


In WhatsApp you are free to be more informal compared to e-mail. It is a perfect tool for one-to-one communication. This feature makes WhatsApp perfect for small and medium business. Make the most of it. You are addressing your customers directly and personally.

It will be appropriate to personalise your brand account as well. A persona behind the avatar may be a real community manager, a mascot, a fictional character.

On the other hand, for big business with great numbers of customer queries such approach may be impractical, as it is difficult to handle and stay casual and personal. Still big renowned brands (such as Sony) use WhatsApp for exclusive promotions and campaigns.

Although one-to-one communication is much more preferable than group chats with regards to marketing and customer support, there is also a broadcast feature for a wider reach.

When you are “broadcasting” you can send the same message to 250 contacts from your list at once, and they will not see other recipients, as well as will not be bothered by group message notifications when someone answers your initial message.

This is a great marketing opportunity. Even if you need to reach more than 250 customers, broadcast still works great: you can create specific lists with different demographics or simply duplicate the message.

Although each day brings its own fads and crazes and many feel unwilling to hop on a bandwagon each time, WhatsApp is too good an opportunity to miss! Give it a chance and try in out at least as a secondary marketing instrument and you will see if it meets your needs as a business.

Inspiration:

Image Source:
(1)   pinterest.com
(2)   campaignasia.com
(3)   corrata.com
(4)   fotosearch.com
(5)   theguardian.com
(6)   play.google.com
(7)   associationsnow.com 

Chia Yi Jing | Bubbling with enthusiasm, bright ideas, and confidence, Yi Jing set foot in the PR world with Orchan Consulting, where she was offered permanent employment after a successful internship. She is determined to make her mark in the industry, and her bosses know that she will.